The Panhandle Red Booth is alive and well. When customers step in, they can feel the positivity, and see the amazing craftsmanship!

As I enter the booth, I am amazed at all the creations. Surrounded by barn wood and galvanized metal, bright turquoise doors for the tables, stunning large barn wood mirror, handcrafted pine necklace stands all branded, crystal chandelier hanging over the concrete counter and the spirit of the booth is powerful! Sometimes 50's music, sometimes Don Williams, it's just relaxing and cool.

Ladies are chatting, touching the merchandise, and trying on jewelry one by one. Everyone is greeted and encouraged to step inside. As I observe Designer Krista Panerio, owner and creator of Panhandle Red, her smile and bold compassion for others is hard to miss. Every person that steps inside leaves better off. Her kindness extends far beyond customer service. 

Each piece of Jewelry is handcrafted by Panhandle Red. You would think she has been doing this all her life, but that just isn't the case. "Self taught and still learning" she says. "Learning is important, keeps you going." She is still hand cutting leather, and hand lacing every bracelet with husband Justin Moody helping.  She places every bead on wire, and has now sold thousands of pieces around the world. Resorts, Casinos, Boutiques, Celebrities, Alaska Airline Magazine, and even Handcrafted America has contacted Panhandle Red. Panhandle Red is not a fad, she has been doing this for 11 years and started doing this for her passion around animal rescue and helping young girls build confidence. She is a strong teacher, motivational speaker, and builds her business around her faith and love for people.

Her latest Tote Bag Designs are selling at a rapid rate for their durability and function. Each bag is designed for everyday needs, the pockets hold cell phones, the width are pre-measured for electronics, files, or legal envelopes. She has thought of every detail, so each customer is completely satisfied.  Hand selecting every leather hide to ensure her customers get the best quality.

I sat down to talk with her and here are some of the highlights. The Brazilian Hide she chooses is for durability, but also weight, she doesn't want to design anything too heavy. The English Bridle Strap is perfectly measured so you can mount the tote to your shoulder with one hand and also the quality of strap will last for decades. The size of the medium tote bag was designed by Panhandle Red to function as a purse or tote, which meant it needed to fit an I-Pad, small thermos, or legal size letter. The difference between a man designing the perfect Tote Bag and Panhandle Red is night and day. She understands the needs of a Business Woman or Working Mom. She thinks of everything. Customers are noticing the functionality, lightweight, and high quality and durability in everything she designs. This keeps them coming back for more, along with the excellent customer service. I have personally observed both Justin and Krista going out of their way to put other's needs ahead of their own, they are an amazing couple. You must visit their Booth and see for yourself all their amazing creations. You won't leave empty handed.

Visit the website panhandlered.com or follow on instagram @panhandle_red