Located in Post Falls, Idaho. USA.
Panhandle Red is a family-owned business based in North Idaho, specializing in handcrafted leather goods, turquoise jewelry, and western-inspired accessories. What began as a creative outlet has grown into a brand rooted in craftsmanship, faith, family, and a love for the American West.
Every piece we create reflects our passion for quality materials, timeless design, and the belief that handcrafted goods should be made to last.
Where It All Began
Long before Panhandle Red existed, Krista ("Red") was drawn to western style, vintage turquoise jewelry, handcrafted leatherwork, and rustic design. At 18 years old, she dreamed of becoming a fashion or interior designer and spent years collecting inspiration from western magazines, cowboy culture, and life across the American West.
Those early influences would eventually become the foundation of Panhandle Red's unique style—a blend of western heritage, rustic craftsmanship, and everyday elegance.
Building Something Together
Panhandle Red officially began in 2008 during the renovation of a historic barn property. Justin, a skilled builder from a rodeo family, and Krista combined their talents to transform old horse stalls into a retail store where creativity could thrive.
While helping performers prepare for Cowboy Supper Shows, Krista began designing custom jewelry and accessories to complete their western-inspired outfits. Before long, customers were ordering custom necklaces and earrings, often watching them being created right in front of them.
Those early creations sparked something special, and Panhandle Red was born.
The Meaning Behind the Name
For as long as she can remember, family and friends called Krista "Red" because of her red hair. After settling in the Idaho Panhandle, the name Panhandle Red felt like a natural fit.
The arrow featured in the Panhandle Red logo reflects Krista's years in competitive archery and symbolizes determination, direction, and a lifelong passion for the outdoors.
Inspired by the West
Justin's family history runs deep in rodeo culture. For generations, his family competed in rodeo events, collected western treasures, and preserved the stories and traditions of the American West.
Together, Justin and Krista draw inspiration from western history, craftsmanship, outdoor living, and the belief that anything worth building is worth building right.
Those values continue to guide every product we create.
Handmade with Purpose
From handcrafted leather bags and wallets to turquoise jewelry and custom pieces, every item is designed with durability, character, and functionality in mind.
We believe handcrafted goods are becoming a lost art in a world of mass production and disposable products. Our mission is simple: create pieces that customers will use, enjoy, and treasure for years to come.
More Than a Business
Over the years, Panhandle Red has grown far beyond a jewelry and leather company. Through events, workshops, trade shows, and community involvement, we've had the privilege of meeting thousands of customers and sharing our passion with people across the country.
We've been featured in national publications, supported charitable causes, mentored young women through outdoor education programs, and built lasting friendships with customers who continue to support our journey.
Looking Ahead
Today, Panhandle Red continues to evolve while staying true to its roots. Whether we're creating a new leather tote, designing a turquoise necklace, teaching a workshop, or welcoming visitors to our North Idaho property, our goal remains the same:
To create meaningful products, celebrate craftsmanship, and leave every customer with something they'll cherish for years to come.
Thank you for supporting handmade, supporting small business, and being part of the Panhandle Red story.
Writings
Silversmithing, Turquoise and Cowboy Christmas in Idaho
Unparalleled Craftsmanship by Panhandle Red Company Idaho USA
